How it works

A campaign brief goes in. Virlia searches, watches every candidate video frame by frame, scores brand fit and safety against your own rules, and hands back a ranked shortlist with the evidence attached. This page is the long version.

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Frames sampled across a studio produced dermatology video, sheet 1 of 4 — **36 frames, one video**Not thumbnails. Stills sampled evenly across the whole runtime.

Frames sampled across a studio produced dermatology video, sheet 2 of 4 — **36 frames, one video**Not thumbnails. Stills sampled evenly across the whole runtime.

A 21,300 follower pharmacist outranked a 3.57 million subscriber channel.

Same brief, same brand, same run. The pharmacist won on brand fit because of how she explains actives on camera. No tool that sorts by follower count or engagement rate can produce that ordering, which is the entire reason this exists.

Dr. Nas, PharmD

ranked first

TikTok · 21,300 followers

88overall

fit 88
safety 97

Doctorly

YouTube · 3,570,000 followers

86overall

fit 90
safety 100

Both creators were watched frame by frame before either was scored.

These two creators look nothing alike. That difference is the product.

Frames from a studio produced dermatology video, sheet 1

Frames from a studio produced dermatology video, sheet 2

Studio, two board certified dermatologists

Production: Studio lighting, branded title card, 8 of 10
On screen: Scrubs, two presenters, clinical photography
Signal read: Labelled atopic dermatitis image mid video
Register: Authoritative, presenter led, scripted

Frames from an unfiltered talking head skincare video, sheet 1

Frames from an unfiltered talking head skincare video, sheet 2

Sofa, bare face, clip on microphone

Production: Ambient room light, single take, 5 of 10
On screen: No makeup, no filter, no cuts to product
Signal read: Same face across all 36 frames, no B roll
Register: Confessional, peer to peer, unscripted

A metadata tool sees two skincare channels in the same category with similar engagement rates. Virlia sees a scripted studio production and a bare face on a sofa, and knows which one your brief asked for.

Five engines, one pass.

Video Intelligence: Reads real frames plus transcript and top comments. Returns hook, pacing, on screen tone, visual style, products physically shown, authenticity markers.
Creator Content Profile: Synthesises many videos into five dimensions: visual style, communication patterns, topic expertise, authenticity markers, safety indicators.
Contextual Safety: Judges context, not keywords. A dermatologist explaining a prescription drug is safe. A blocklist cannot tell those apart.
Discovery Intelligence: Scores production trajectory, audience authenticity and expertise depth. Surfaces creators whose craft has outrun their follower count.
Parallel Content Analysis: Runs the whole fleet concurrently so every creator faces identical criteria in a single pass.

The work does not disappear. It stops being manual.

How each step of creator marketing works today compared with Virlia
Step	Today	Virlia
Discovery	Hours scrolling, sorted by follower count	Search angles written the way creators title videos
Vetting	Open twenty tabs, skim, form a hunch	Every video watched frame by frame, same criteria
Brand safety	Keyword blocklist, or nothing at all	Context judged per video, with the reason attached
Outreach	Mail merge that reads like a mail merge	Cites a specific moment the engine actually saw
Evidence	A spreadsheet of handles	Every score linked to the frame it came from