It is easy to collect, easy to sort by, and tells you almost nothing about whether a creator will represent your brand well. Every tool in this category sorts by it anyway, because reading a number is cheap and watching a video is not.
Ask any marketer how they actually pick creators and the honest answer is that somebody watched a lot of videos. Not a dashboard, not an engagement rate filter. A person, scrolling, forming a judgement about whether this creator would be trusted holding their product.
That judgement is the valuable part, and it is the part every platform skipped, because until recently a machine could not watch a video and tell you the creator demonstrated on bare skin, named the active ingredients, and admitted the thing did not work for the first two weeks.
It can now. So the interesting question stopped being which metrics to filter on, and became what you would ask someone who had genuinely watched everything.
Do not take our word for any of this. The product produces judgements you can check, one video at a time, with the frames that produced them sitting right there.
The clearest test so far: on a barrier repair brief, a 21,300 follower pharmacist outranked a 3.57 million subscriber channel on brand fit. The reasons are visible in the frames. No tool that sorts by reach produces that ordering, and once you see why, the ordering is obvious.
Every score links to the video it came from, so you can disagree with us on the evidence rather than on a number. Bring a brief you actually care about. Your first three reports are free and we do not ask for a card to run them.