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Creator earnings calculator

A sponsored post is usually priced at roughly $20 to $25 per thousand TikTok followers, $10 to $15 per thousand on Instagram, and $20 to $30 per thousand on YouTube. Platform payouts are separate and much smaller: TikTok pays around $0.40 to $1 per thousand views, and Instagram pays creators nothing directly.

Enter a follower count to see a range. The maths runs in your browser and nothing is sent anywhere.

Estimates, not quotes. Real rates move with category, exclusivity and usage rights. The calculation runs in your browser and nothing is sent anywhere.

How much do creators charge per post?

The working rule across the industry is a rate per thousand followers. TikTok sits highest at about $20 to $25, YouTube integrations run $20 to $30, and Instagram is lower at $10 to $15 because feed posts reach a smaller share of an audience than they once did.

Engagement moves the number. A creator running at double the platform norm can reasonably charge more than the band, and one running at half of it will struggle to hold the floor. That is why the calculator above adjusts by engagement rather than quoting follower count alone.

How much does TikTok pay per 1,000 views?

Between roughly $0.40 and $1 per thousand views through the platform's own creator programme, which is small enough that almost no creator lives on it. A video with a million views might return a few hundred dollars.

This is why TikTok creators price brand deals the way they do. The platform payout is a rounding error next to a single sponsorship, and that gap is the whole reason creator marketing exists as a channel.

What actually changes the price?

Usage rights are the biggest lever and the most commonly forgotten. A post that stays on the creator's profile costs one thing. The right to run that footage as a paid ad for six months costs several times more, and creators who know this price it separately.

Exclusivity is next. Asking a creator not to work with a competitor for ninety days is asking them to turn down income, and it is priced accordingly. Category matters too: finance and skincare pay well above the bands, lifestyle and general vlogging below.

Common questions

Is there a standard rate card for influencers?
No, and be suspicious of anyone selling one. The per thousand follower bands are a starting point for a conversation, not a price list. Two creators with identical follower counts in the same category can quote figures three times apart based on usage rights and how much inbound work they already have.
Do micro influencers cost less per follower?
Usually more per follower, not less. Smaller creators often carry higher engagement and their absolute price is low enough that brands accept a worse ratio. What they cost less of is total budget, which is why testing across several micro creators often beats one large placement.
Should I pay per post or per performance?
Most creators will not accept pure performance pay, and the ones who will are usually the ones with least leverage. A flat fee with a performance bonus on top is the common middle ground and does not filter out the creators you actually want.
How do I know a quoted rate is fair?
Compare it to the band for that platform and follower count, then adjust for engagement, usage rights and exclusivity. If the quote is far above the band, ask what it includes. Very often the answer is paid usage rights, which is a legitimate reason for the difference.

A rate tells you the size of an audience. It does not tell you who the creator is on camera.

Virlia watches every video frame by frame and ranks creators on what they actually do, with the evidence attached.

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